Sports and Spinal Physio LTD, Brentwood, Essex

A redesigned website was created for our clients Sports and Spinal Physio Ltd, who were introduced to us by a customer of ours and theirs. Sports and Spinal Physio proprietor Dan Smith is an experienced marketer who works his website intensively and is rewarded with a continuous flow of new business leads.

Dan pays particular attention to Reviews. We have discussed in detail the increasingly prominent role that trusted Reviews are given in Google’s algorithm. He is very self disciplined in his client follow up. At the end of a course of treatment, Dan contacts the patient and requests a Review. His website has several options for patients to follow; a Google review is the most significant for Google, but requires the reviewer to have a Google account, and not everyone has, or wants one. In this event there are the options of a Face Book review, or an entry on Reviews.co.uk.

The popularity of the S&SP website has been significantly boosted by the new mobile friendly design, enabling visitors to view it easily whilst on the move. Whatever device they are viewing the website on, they will enjoy fast and immediate results, with no endless clicking and scrolling. While travelling to work on the train customers can learn about the services offered by Sports and Spinal Physio, including the innovative Intervertebral Differential Dynamics [IDD] Therapy. This is an area of growing interest due to its significant success in delivering strong recovery results.

An informative video talks visitors through the treatment. There are several videos on the S&SP website. These serve to convey marketing information to visitors, helping to guide them gently towards conversion. The videos also help to deliver Google’s requirement for rich content, which enables visitors to interact with the website, enjoy a more participative experience and engage for longer. All of these factors, in addition to helping the conversion process, contribute significantly to improving the search engine status of the website.

Website: www.sportsandspinalphysio.co.uk

SJB Mechanical & Building Services Ltd

Chipping Ongar, Essex

SJB Mechanical & Building Services Ltd, are specialists in air conditioning and renewable heat systems, carrying out professional design, installation and maintenance.

One specialist area for SJB is the installation of air source heat pumps, a technology which is growing and gaining huge popularity worldwide. The highly skilled engineers at SJB are able to guide customers in the right direction with advice specific to their needs.

With clients like Hilton Hotel, Park Lane and the American Embassy in London, along with Waitrose, John Lewis, Savills Property Management, HSBC and Ealing Council, SJB Mechanical & Building Services Ltd chose carefully when looking for a website design service. The website needed to reflect the reliable and professional status of the company, whilst giving customers a user friendly experience.

A responsive design website is ideal for this type of business, allowing their domestic or commercial customers in and around Essex to access their service whenever and wherever they wish, whether at home or on the move. With a mobile friendly website they will get fast results with ease of navigation on devices such as smartphones and tablets. Autus have built and launched a mobile friendly website for this client which will benefit from a rolling SEO package, ensuring ever strengthening position on Google.

Website: www.sjbmechanical.com

Trade Window Services, Southend, Essex

A long standing client of Autus, since 2003, Trade Window Services Ltd are specialists in both UPVC and aluminium double glazing. Their website attracts significant business from across South East England. Trade Window Services business strategy includes considerable growth in aluminium double glazing, and we have begun the creation of a new mobile friendly website for this sector of the market.

This successful company have carried out glazing work to exceptional standards for both the domestic and commercial market, using only high quality glazing products from manufacturers such as Rehau, Deceuninck and Shield. As well as private homes, they have completed an array of projects for retail businesses, restaurants, schools, colleges, flats and office blocks. Positive feedback from their customer base can be read on the ‘testimonials’ page.

Website: www.twsos.com

Multi Building Services, Chelmsford, Essex

This client specialises in providing a wide range of high quality building services – renovations, extensions and interior design. Managing director of Multi Building Services Ltd, Nick Seels, has a very productive tie up with an acclaimed interior designer in Shenfield, Essex. Their association is mutually beneficial as Multi Building Services are able to offer outstanding interior design to compliment their other work, whilst the interior designer benefits from having an accomplished builder on board to undertake high quality work, co-ordinated with all other activities.

Multi Building Services are one of our long standing clients at Autus, and have experienced exceptional growth, much of this attributable to the comprehensive and highly focused website. We consult closely in the development of the SEO strategy including rich content such as video, for the site. We have found this content to be a proven key method of engaging customers and visitors to websites, leading ultimately to higher conversion rates.

Website: www.multibuildingservicesltd.co.uk

Premier Build, Ongar, Essex

MD Peter Seels has vast experience of all kinds of construction, and in addition to rebuilds, renovations and extensions, Peter is also a building consultant dealing with troublesome issues such as persistent damp. He has a reputation for providing solutions to these problems where other builders and surveyors have been unsuccessful.

Autus have developed the Premier Build website from the original eight pages, to over twenty, and this client reports that a healthy number of high value construction contracts have been delivered from the website. This comprehensive website experiences an impressive visit rate, but that is less than half of the story. Peter confirms that the website is correctly marketing his business, the content being targeted at precisely the niche in the market that he wishes to develop.

Says Peter “I sit down with David at regular intervals and we analyse where our leads are coming from in terms of the services we want to focus on, and the preferred locations. We don’t want every building project that arises and we don’t want to operate nationwide. We sometimes add or even delete some activities that are no longer core, and we know that people are reading the detail of the website because they e mail me or ring me up and tell me so!”

This client feedback is invaluable to Autus. It goes into the mix of factors considered for tweaking the website content, which is then targeted even more intensively on Peter’s specific requirements.

Website: www.premierbuildltd.com

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