Responsive Design, Mobile Friendly Websites, Search Engine Optimisation Chelmsford, Essex
It is of course common knowledge that if you are to survive and run a successful business of any kind these days, it is crucial that you have a company website, designed so that potential customers can find you, contact you and purchase products and services quickly and easily. The challenge is to stay ahead of the game. As search engine optimisation [SEO] specialists, we at Autus, Chelmsford, are continually working to ensure that each customer gets the maximum performance from their company website. One of the biggest changes in the last year or so has affected the way major search engine Google, ranks your website. As soon as Autus caught wind of this game changing shift in strategy, direct from Google, we began to inform our clients [and anyone who’d listen!]
The Importance of Google Positioning
‘We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling’.
What they don’t stress here however, is that websites which are not mobile friendly will be quickly identified and penalised. You could become aware that you are not receiving as many enquiries, and on carrying out your own search, you may be shocked to discover that you have little or no visible presence on the internet. This has already started to happen in respect of searches made on mobile devices such as smartphones or tablets. Searches from desktop PC’s and laptops have been fairly safe up to now, as Google has concentrated on searching via mobile devices, although this is set to alter before long. Even so, the mobile friendly update will still affect your Google positioning, as your website is likely to get fewer hits due to faster, more efficient mobile friendly websites. As people now realise how hassle free mobile friendly websites are to navigate etc, they tend not to linger on non responsive websites.
At Autus, Chelmsford, Web Design and Marketing, we know that progress can sometimes be scary even when the long term benefits are acknowledged, but don’t be tempted to bury your head in the sand, your website is one of your most important business assets! We have already built new, mobile friendly websites for some of our most successful clients like Essex Trade Windows Ltd. Their mobile friendly website redesign, means that they can be found quickly and accessed by people looking for high quality UPVC double glazing in the Essex area.
If you are unsure, you can check whether or not your website is mobile friendly by using the handy Google tool here. If the answer is ‘no’ don’t panic, Autus, Chelmsford, Web Design and Marketing specialists can provide a FREE website review and conversion to ‘mobile friendly’ quote. Call us to find out more on 0161 278 2534.