This long standing client has had no trouble in building up a loyal and extensive customer base for their double glazing products. Autus were asked to design a dynamic, welcoming and mobile friendly new website to display the wide variety of high quality products and services offered by Essex Trade Windows Ltd.
The redesigned website has been launched, and is attractive and functional with a range of SEO features like subtle keyword optimisation for a competitive edge. Other aspects highlight the uniqueness of Essex Trade Windows, and allow customer interaction. These include the GRP door selector software, which lets customers choose from an assortment of shapes and styles and apply them virtually on their device, to create their own door concept.
Another feature for website success is the addition of a video, demonstrating the products and installation services via images with explanatory captions.
Google rewards sites that engage visitors longer. The logic is that a page that retains the visitors’ interest longer, is more likely to satisfy the visitor’s requirements. Engaging short videos are a simple but effective tool, helping to provide interesting and absorbing activity to encourage visitors to linger!
The Essex Trade Windows Ltd mobile friendly, Responsive Design website was created with detailed consultation with the client, and this is now the basis of the process of continuous development of the website, to appeal to Google but ultimately to increase the website’s capacity to attract new business.